THE COMPANY
Yardiac is the one-stop online resource for do-it-yourself lawn care, landscaping, and other outdoor house care projects. The company provides easy-to-use and easy-to-understand materials for the DIY-er, homeowner, and yard enthusiast. Yardiac provides how-to’s, product recommendations, and step-by-step guides to fixing common problems while focusing on helping their clients accomplish their goals.

THE CHALLENGE
Yardiac is a start-up company and needed branding from the ground up. Yardiac was looking for a brand that visually embodied its approachability, excitement, and friendliness.

THE SOLUTION
We designed a visual brand for Yardiac that includes hand-drawn elements representative of Yardiac’s “do-it-yourself” mission; bright colors indicative of its fun-loving nature; and an overall aesthetic that offers playfulness mixed with expert confidence.