THE COMPANY
Beyond is a high-end brand of incontinence products owned by incontinence supply company LiveAnew. Beyond promises its customers quality that is a cut above its competition. The company is driven by a belief that living with incontinence shouldn’t keep its customers from enjoying the life they love.

THE CHALLENGE
Beyond is a new brand and needed a unique, high-end visual strategy. The new brand had to communicate the superior quality of the products and the confidence that these products would inspire in its customers. The brand would then need to be implemented across multiple channels including website design and packaging design.

THE SOLUTION
The Beyond brand utilizes clean, minimal design that benefits from a good amount of white space, along with lifestyle photography that showcases confident, happy adults with ages ranging the span of Beyond’s target customer demographic. This design is cohesively implemented on all channels, creating recognition and trust across the board.